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Altus Brands: Innovative Products for the Outdoors Enthusiast

Date added: 06/27/2012 Altus Brands Acquires Extreme Dimension Wildlife Calls

FOR IMMEDIATE RELEASE

Media Contact:

Sue Bookhout

sue@suebmedia.com

315-288-3647

June 27, 2012 (Traverse City, Mich.)- Altus Brands, LLC, a growing owner of hunting, shooting and outdoor recreation brands, announced today they have acquired Extreme Dimension Wildlife Calls, a leading innovator in the electronic game call industry.

Extreme Dimensions, based in Hampden, Maine, is the maker of Phantom Calls, the industry leader in high quality digital handheld game call technology. Phantom Calls are most widely known for their interchangeable Sound Modules and Sound Stick technology, which allows users to buy just one call unit and as many Sound Modules or Sound Sticks as they need for a variety of game. The Phantom Pro-Series is available as a wired or wireless system and the wired system can be upgraded to wireless.

“We are really excited to bring the Extreme Dimension and Phantom Calls line into the Altus family of hunting brands. It furthers our goal to grow our company through strategic acquisitions,” stated Charles Ricci, Vice President of Sales & Marketing for Altus Brands. “We strive to provide the hunting community with dependable and affordable products with our Cass Creek Outdoors line of electronic and mouth calls. Extreme Dimensions will be the perfect complement to that line. More importantly, it will provide an opportunity for us to enhance our breadth of offering to the hunting consumer and provide both brands with expanded market opportunities.”

Extreme Dimensions will be relocated to Traverse City, MI, headquarters for Altus Brands.

About Altus Brands, LLC

Since 2008, Altus Brands, LLC has worked with small to mid-sized companies in the hunting, fishing, shooting and outdoor recreation space to unlock their potential for growth through partnerships and acquisitions. The company has acquired and developed ten brands in the hunting, fishing, shooting and outdoor recreation space, including Cass Creek Outdoors game calls, Pro Ears hearing protection, Benchmaster Shooting Products, Bughat, Woodland Whisper, Harmon Scents, Heart Stopper Lures and Pro Hood. Altus Brands, LLC is located at 484 W. Welch Ct., Traverse City, MI 49686. For more information visit www.altusbrands.com or call 800-891-3660.