Press Room

Altus Brands Acquires Kwikee Kwiver

January 2nd , 2014 ( Grawn,Mich.) : Altus Brands LLC, a Grawn, Mich., company, has acquired Kwikee Kwiver, Inc., based in Traverse City, Mich. Read More.

Introducing the New Pro Ears Ultra Series

October 28th,2013 (Grawn, Mich.) : Protect your hearing while shooting both indoors and out with the new Ultra Series ear muffs by Pro Ears, the world's most advanced electronic ear and hearing protection manufacturer. Designed for high-noise environments, the Ultra Series ear muffs will replace the Ultra 26, 28 and 33 models. Read More.

Scholastic Pistol Program Announces Pro Ears as Newest Bronze Sponsor

June 16th,2012 (Grawn, Mich.)- Industry leading hearing protector manufacturer, Pro Ears, ( an Altus Brands, LLC company, joins the growing list of partners of the Scholastic Pistol Program (SPP) as a Bronze sponsor. As part of their partnership, Pro Ears will be providing sets of their Revo Electronic earmuffs ( ) as prizes as well as a special SPP discount program for the teams and competitors. Read More.

Altus Brands Relocates its Headquarters

October 19, 2012 (Traverse City, Mich.)-  Altus Brands announced it will relocate it’s headquarters, effective October 27th, to a new location in Grawn, Michigan. The move will accommodate the company’s recent acquisition of several new brands and support a plan for continued growth. Read More.

Harmon Scents Introduces the New Harmon Death Mist

August 13, 2012 (Traverse City, Mich.)- Bring in that trophy buck with the new Harmon Death Mists aerosol hunting scent disbursement system. Just pop the distinctive fluorescent orange top on the 6-ounce aerosol can, aim and spray. Harmon Scents are strong and very effective! Collected fresh and sealed in an airtight container, this is the freshest urine available. Read More

Extreme Dimension Wildlife Calls Inks a Major Sponsorship Deal with Predator Quest with Les Johnson

July 23, 2012 (Traverse City, Mich.)- Altus Brands, LLC, the new owner of Extreme Dimension Wildlife Calls, has inked a major sponsorship deal with renowned predator hunter Les Johnson. Johnson is the host of the award winning television show, Predator Quest with Les Johnson (, which airs Thursday evenings at 9:30 pm EDT on the Sportsman Channel. Read More

Harmon Scents Introduces the Scent Stick

May 10, 2012 (Traverse City, Mich.)- Harmon Scents introduces the Scent Stick: a compact, all-in-one rub-on lure that doesn’t spill, shatter, leak, stays fresh for up to two years.It’s easily applied and is effective for a variety of hunting situations. Read More

June 12th , 2012

Altus Brands and Extreme Dimension Wildlife Calls Announce a Major Sponsorship Deal with Roger Raglin Outdoors

Altus Brands, LLC, the new owner of Extreme Dimension Wildlife Calls, announced it will renew a major sponsorship deal with Roger Raglin Outdoors. The television show, which is one of the most popular on the network, airs on the Outdoor Channel each Saturday night at 9 pm EST through December 2012. Read More.

June 27th , 2012

Altus Brands Acquires Extreme Dimension Wildlife Calls

June 27, 2012 (Traverse City, Mich.)- Altus Brands, LLC, a growing owner of hunting, shooting and outdoor recreation brands, announced today they have acquired Extreme Dimension Wildlife Calls, a leading innovator in the electronic game call industry. Read More

February 2nd , 2012

Pro Fit™ Custom Fit Ear Protection and Hearing Amplification: Made in the U.S.A. with State-of-the-Art Technology

Competitive Shotgun Shooter Wendell Cherry Chooses Pro Fit™ Custom Ear Plugs. Read More

January 12th , 2012

Team HuntingLife and Altus Brands Solidify 2012 Partnership

January 12, 2012 (Lincoln, Neb.)- Team HuntingLife welcomes Altus Brands as a 2012 sponsor of, now in its fourth year of working with  with Altus Brands, is proud to be associated with Cass Creek Outdoors, Pro Ears, Benchmaster Shooting Products, Bughat, Woodland Whisper, Harmon Scents, Heart Stopper Lures and Pro Hood. Read More

December 12th, 2011
The Target Tarp™ Protects Archery Targets from the Sun, Wind and Rain

Altus Brands, LLC is pleased to announce it has signed an exclusive worldwide distribution agreement with Glenrock Archery, the maker of Target Tarps. The Target Tarp is the simple and effective solution to extending the life of archery targets. The specially designed target covers are tough enough to repel everything nature can throw at them: sun, wind, rain and even snow. Read More

November 30th , 2011
Professional Hunter and Hunting Celebrity, Bob Foulkrod, Inks Sponsorship Deal with Altus Brands, LLC

Bob Foulkrod will Represent Hunting and Shooting Accessories from Cass Creek Outdoors, Pro Ears and Benchmaster. Read More.

November 24th, 2011

Altus Brands, LLC Retains Sue Bookhout Media for its Public Relations

SueBMedia will Coordinate PR and Social Media Marketing for Altus Hunting and Shooting Accessory Brands. Read More.

October 20th , 2011

More than ever the youth of the world face potential hearing loss from a wide variety of sources. Now the professionals at ALTUS BRANDS have introduced an exciting new product, the ReVO™ line of hearing protection ear muffs specifically designed for smaller heads and smaller ears. Read More.

October 4th, 2011
Altus Brands Hires Covey Sales & Marketing

Charles Ricci, EVP of Altus Brands, announced the newest addition to its manufacturer’s rep line with the hiring of the Covey Sales & Marketing who will manage the sales and marketing activities in Missouri, Iowa, Nebraska, Kansas, North Dakota, South Dakota, Minnesota, Wisconsin, Michigan, Indiana, Illinois and Ohio.  Read More

August 29th, 2011


Altus Brands, LLC, Traverse City, MI, one of today’s fastest growing outdoor products companies announced it had acquired Heart Stopper Synthetic Deer Scent/Lure Company to its Cass Creek line of outdoor products. Read More.

June 20th, 2011


Altus Brands, LLC one of today’s fastest growing outdoor products companies announced it had signed a marketing/licensing agreement with Wayne Woolsey, owner of Wayne’s Wicked Enterprises for their Magic Dust product line. Read More

June 19th, 2011

Cass Creek Game Call App Now Available on the iPhone

Cass Creek Electronic Game Calls are famous for capturing authentic sounds of nature and now their most popular Game Calls are available on your iPhone. Read More

May 16th , 2011

Dave Sevigny wins 2011 USPSA Single Stack National Championship

2011 marked the Centennial Anniversary of the legendary 1911 pistol and on May 14, 2011 Pro Ears shooter Dave Sevigny again made practical pistol history.  Using a custom 1911-A1 in 45 ACP Dave competed against 341 competitors in what was the largest and most hotly contested match in the history of the annual 1911 pistol tournament. Read More.

May 15th , 2011


Altus Brands, LLC, Traverse City, MI, one of today’s fastest growing outdoor products companies announced it has acquired Harmon Deer Scents, located in Ellijay, GA. Read More

April 4th , 2011


Nothing is as disturbing as being attacked about the face and head by swarming, biting, annoying, disease carrying insects. Bees, mosquitoes, ticks, fleas, flies, gnats, no-see-ums and other swarming insects can turn a day in the garden into a disaster. But Bughat has come to the rescue with their innovative mosquito net Bughat™ Gardening Hats.  Read More

July 5th , 2010


TRAVERSE CITY, MICHIGAN (For Immediate Release/week of July 5th, 2010 – Photos available upon request)) – A Northern Michigan-based manufacturer of bughats is extending a helping hand to the Louisiana coastline oil spill clean-up, by donating  1,000 of its hats to volunteers helping in the “save our gulf” effort.  Read More.

April 10th , 2010


Hearing is one of our most valuable senses. For the hunter, photographer or videographer blending in and being able to hear nature is vital. Woodland Whisper Electronic ITE (In the Ear) and BTE (Behind the Ear) hearing Amplification/Protection products increase both range and clarity.  They also enable you to hear distant sounds of game, and do so in a comfortable, slim line application that makes them a pleasure to wear. Read more.

February 7th, 2010

Concealor Boonie Bug Hat Product Launched

Nothing is as disturbing as trying to concentrate on the hunt while being attacked about the face and head by swarming, biting, disease carrying insects. ALTUS Brands, LLC has solved this dilemma with their new Concealor Boonie Bug Hat™. Read More

January 28th , 2010

Cass Creek Ampli-fire Series - When you need more volume

There are times when hunting or photographing wild game that you not only need realistic, natural calls to bring the game in close, but also greater volume. The Ampli-Fire Series from Cass Creek Calls delivers on both counts!  Read More.


Pro Ears, the world leader in hearing protection products now offers the most advanced line of hearing protection ever with its GOLD Series Electronic Hearing Protection/Amplification Systems.

Altus Brands Company spokesman Charles Ricci announced: “The GOLD Series continues the legacy of technological advancements, such as DLSC™, that have been the earmark of Pro Ears since its beginnings. The GOLD Series boasts a number of features not offered in any other electronic hearing product starting with a high tech, 8-Bit Micro-Processor that conducts 10,000 electronic diagnostics per second  when the unit is turned on so you always know your system is in 100% working order.”   Read More.


Pro Ears has led the world in electronic hearing protection/amplification products since 1992 and once again are ahead of the pack by offering units in Pink and Pink Camo for today’s active outdoor woman. Read More.

December 14th, 2009

Cass Creek - Nature's real sound

For the hunter, photographer or videographer reliably bringing game in close requires using a true sounding, natural call. Cass Creek has a full line of handy, easy to use electronic calls taken from vocal sounds of real animals in their natural environment. These compact, hand held calls allow the user to imitate and fool even the most careful, cautious animals from turkey, duck and goose to coyotes, fox and crow and whitetail deer, moose and elk. Natural wildlife sounds pre-recorded that leave nothing to chance.

Read More.

October 12th , 2009

Altus Brands acquires more companies

Traverse City, MI:  Altus Brands, LLC, provider of unique products for the Outdoor Sports, Law Enforcement and Industrial Safety markets has acquired  Cass Creek Game Calls, Woodland Whisper, QuikSit and Digital Game Scales brands, formerly owned by Nature Vision, Inc. Read More.

Q3 2009

Altus Brands acquires Concealment Industries

ALTUS Brands, LLC spokesman Charles Ricci made the announcement from their corporate office in Traverse City, MI; “One of the greatest distractions and health risks for anyone who enjoys the outdoor lifestyle is swarming, biting insects. Not only can they ruin a day in the field, they also carry a wide variety of diseases. With our dedication to the outdoor, Law Enforcement and Military market it is a great fit bringing a far sighted company like Concealment Industries into our company.”   Read More.

Altus Brands Introduces Crossfire Slings

Altus Brands, LLC with their introduction of amazing CrossFire Sling has taken all the hassle out of carrying your rifle, shotgun, muzzle loader, crossbow and bow into and in the field . Read more.

Altus Brands acquires Nature Vision

Altus Brands, LLC spokesman Executive VP Sales/Marketing, Charles Ricci was enthusiastic as he announced the acquisition of  Nature Vision to the growing Altus Brands portfolio.  “We have, since we formed Altus Brands, been intent on growing our company through innovative product development and the acquiring of solid companies with proven products and good reputations. We are especially pleased to announce that Nature Vision is the newest addition to our growing family.” Read More.

BENCHMASTER™ Offers New Shooting Table

BenchMaster, an Altus Brands, LLC company, the quality leader in Rifle Rests, has now designed a sturdy, easily transportable Shooting Table for the avid marksman. Read More

Altus Brands - A company on the move

When Charles Ricci, Brian Breneman and Gary Lemanski decided to leave their corporate jobs and venture out on their own it was done with conviction and with a united purpose. Each was dedicated to creating a diverse and successful holding company loaded with quality products for the Sporting Goods and Law Enforcement markets. Read More.

Gunsoc An Altus Brands Company Harmon Scents Cass Creek Outdoors Bench Master Pro Ears Extreme Dimension Wildlife Calls Kwikee Kwiver